The New Black
[nju blak] 1. The latest look, object, or idea; set to rival the traditional status of black as the epitome of style.
We love the idea of The New Black. The NEW. The cutting edge. The front line. The unrelenting. The bright spark that turns your head and makes it known it is here to stay. But The New Black isn’t about a trend for trend’s sake.Sure, The New Black is fresh, fuelled and forward thinking.
But NEW doesn’t exist in isolation. NEW needs to be nipping at the heels of what came before it. By what is known and trusted as the classic. By what’s understood as undeniably elegant and unshakably present. By BLACK.
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